5 best marketing campaigns with AR in 2019
We would like to consider the 5 best advertising and impressive campaigns of 2019 in our opinion.
Each brand seeks to maximize the individuality of its content. Technologies of augmented and virtual reality allow you to do this as efficiently as possible in the context of consumers' refusal from direct advertising.
The advertising content takes (26%) the 3rd place after Video Games (48%) and Social (31%) in the total content of AR / VR / MR / XR. No wonder, consumer experience continues to evolve, so companies are looking for interesting ways to create a unique experience with their product or services.
We would like to consider the 5 best advertising and impressive campaigns of 2019 in our opinion.
We would like to consider the 5 best advertising and impressive campaigns of 2019 in our opinion.
Nike Fit
The secret of Nike success in creating digital and direct business relationships between customers, applications and stores.
The application will scan the foot and indicate the correct shoe size and will show the entire suitable lineup. Also added a guest mode that allows you to scan the legs of friends and family members. The brand aims to develop technologies to create fully personalized products in the future. Note that the service will be launched in North America in July.
Moreover, the tool offers to solve the problem of buying shoes in the wrong size. "Three out of five people do not wear shoes," says Nike. - Width and length do not give enough data to find comfortable shoes. The size we know is a strong simplification of a complex problem. Of course, this application in the future will gather around itself an audience of people who will make purchases using this solution.
The secret of Nike success in creating digital and direct business relationships between customers, applications and stores.
The application will scan the foot and indicate the correct shoe size and will show the entire suitable lineup. Also added a guest mode that allows you to scan the legs of friends and family members. The brand aims to develop technologies to create fully personalized products in the future. Note that the service will be launched in North America in July.
Moreover, the tool offers to solve the problem of buying shoes in the wrong size. "Three out of five people do not wear shoes," says Nike. - Width and length do not give enough data to find comfortable shoes. The size we know is a strong simplification of a complex problem. Of course, this application in the future will gather around itself an audience of people who will make purchases using this solution.
Bob's discount furniture AR
Currently, there is an infinite number of VR and AR solutions for both retail and real estate markets.
Major brands such as Wayfair, IKEA, and Amazon, along with "View in Room 3D", "IKEA Place" and "Amazon AR View" took to the popular AR-scene. These positional shopping apps allow users to view simulated products in real-world conditions using a smartphone. Between us, we believe that the future of retail and e-commerce is very well complemented.
All these solutions bring a positive result and are able to solve the tasks. We do not choose one of the most popular, such as IKEA Place or Houzz. However, one application we would like to mention. Excellent proof that AR solutions work for companies of any size and specifications
This super cool app allows you to "try out" furniture in your home before you buy it. Since all the furniture is to scale, you'll have a true look at how the furniture will fit and mix with your existing room. You can also change the color and finishes of the pieces to see which coordinates best with your existing décor. Once you have a piece you like, just simply take a screenshot and you can share with friends and family for a second opinion. Or bring the photo into your nearest Bob's and take a test sit! Love the look? Simply click to add to cart!
Currently, there is an infinite number of VR and AR solutions for both retail and real estate markets.
Major brands such as Wayfair, IKEA, and Amazon, along with "View in Room 3D", "IKEA Place" and "Amazon AR View" took to the popular AR-scene. These positional shopping apps allow users to view simulated products in real-world conditions using a smartphone. Between us, we believe that the future of retail and e-commerce is very well complemented.
All these solutions bring a positive result and are able to solve the tasks. We do not choose one of the most popular, such as IKEA Place or Houzz. However, one application we would like to mention. Excellent proof that AR solutions work for companies of any size and specifications
This super cool app allows you to "try out" furniture in your home before you buy it. Since all the furniture is to scale, you'll have a true look at how the furniture will fit and mix with your existing room. You can also change the color and finishes of the pieces to see which coordinates best with your existing décor. Once you have a piece you like, just simply take a screenshot and you can share with friends and family for a second opinion. Or bring the photo into your nearest Bob's and take a test sit! Love the look? Simply click to add to cart!
Pepsi Max AR filters for Instagram
Promo advertising from PepsiCo was #Summergram campaign. Instagram is hot, so it's a fitting partner for summer. The brand is leveraging the platform's popularity by offering more than 200 customized augmented reality filters and stickers created with Instagram.
The filters are accessible by scanning QR codes accompanying sassy summer-themed statements on the labels of more than 200 million Pepsi, Diet Pepsi and Pepsi Zero Sugar bottles in stores across the country during the summer months.
Promo advertising from PepsiCo was #Summergram campaign. Instagram is hot, so it's a fitting partner for summer. The brand is leveraging the platform's popularity by offering more than 200 customized augmented reality filters and stickers created with Instagram.
The filters are accessible by scanning QR codes accompanying sassy summer-themed statements on the labels of more than 200 million Pepsi, Diet Pepsi and Pepsi Zero Sugar bottles in stores across the country during the summer months.
This is not the first time Pepsi has used AR technologies in its marketing campaigns. Another action with a bus shelter Pepsi Max, which shot in 2014 and is still considered one of the most creative.
Waiting for a bus to arrive can become funny or not. Pepsi decided to bring some surprises to a London bus shelter to make waiting a bit more interesting. For its latest ad campaign, Pepsi Max used augmented reality to turn a bus shelter's wall into a fake window that appeared to show flying saucers, an attacking robot, and a loose tiger — among other unlikely subjects — making their way down the street. Pepsi doesn't say exactly what it used to make the illusion happen, but it appears to have relied primarily on a camera outside the shelter that let it capture people and vehicles on the street.
Waiting for a bus to arrive can become funny or not. Pepsi decided to bring some surprises to a London bus shelter to make waiting a bit more interesting. For its latest ad campaign, Pepsi Max used augmented reality to turn a bus shelter's wall into a fake window that appeared to show flying saucers, an attacking robot, and a loose tiger — among other unlikely subjects — making their way down the street. Pepsi doesn't say exactly what it used to make the illusion happen, but it appears to have relied primarily on a camera outside the shelter that let it capture people and vehicles on the street.
Red Bull "Win with Ninja"
The Ninja AR Lens is entirely web-based, meaning anyone can activate it by tapping a button on the Red Bull website, without having to download an app.
In June RedBull started their campaign in Germany with its first WebAR experience. The Ninja AR Lens allows fans to bring professional gamer Tyler "Ninja" Blevins into their homes, where they can take pictures of the popular streamer and enter into a raffle to win a gaming session with him at Lollapalooza in Chicago in August.
The activation is part of the Win with Ninja campaign, which includes a limited-edition Red Bull can featuring the 27-year-old gaming influencer's likeness. Ninja is the most followed gamer on Twitch and is best known for streaming Halo, PUBG, Apex Legends and Fortnite: Battle Royale with record-breaking numbers of viewers. He famously streamed with Drake in 2018 and has been recognized as the global athlete with the most social interactions.
The activation is part of the Win with Ninja campaign, which includes a limited-edition Red Bull can featuring the 27-year-old gaming influencer's likeness. Ninja is the most followed gamer on Twitch and is best known for streaming Halo, PUBG, Apex Legends and Fortnite: Battle Royale with record-breaking numbers of viewers. He famously streamed with Drake in 2018 and has been recognized as the global athlete with the most social interactions.
Burger King "Burn that Ad"
The BK restaurant chain in Brazil launched an application that allows you to "burn" advertising of competitors on billboards in augmented reality. When a competitor's advertisement disappears into flames, the user sees on the screen a message about receiving a free Wipper at a nearby restaurant. A promo from David, Sao Paulo, was launched to promote BK Express. The service allows you to pre-order and not stand in line. As a result, Burger King turned competitor's media into its own advertising. The network intends to distribute half a million Voppers in the country. Each participant in the promotion can receive only one free Vopper.
The BK restaurant chain in Brazil launched an application that allows you to "burn" advertising of competitors on billboards in augmented reality. When a competitor's advertisement disappears into flames, the user sees on the screen a message about receiving a free Wipper at a nearby restaurant. A promo from David, Sao Paulo, was launched to promote BK Express. The service allows you to pre-order and not stand in line. As a result, Burger King turned competitor's media into its own advertising. The network intends to distribute half a million Voppers in the country. Each participant in the promotion can receive only one free Vopper.
Did you like this article?