In the process of creating a new car for any brand, engineers and the team are faced with very difficult tasks:
- Auto should look solidly and more prestigious than the previous model;
- Cars should be more technologically advanced and richer on options;
- It should be cheaper in production while maintaining its reliability;
- The goal for marketing and sales are to increase the number of cars sold;
The last point is especially interesting. Marketers are constantly looking for new ways to advertise their products. Audi was one of the first to present their new models using
Virtual reality and
Augmented reality.
Volvo Cars use the full range of immersive technologies (VR / AR / MR / XR) in almost all of their life cycles. They use AR in the design of the new model, the production of car body parts, integrate artificial intelligence and trackers to avoid emergency situations. Also, the service center of trucks and cars use a tablet with AR for the repair of moving vehicles.